Visual Search news and trends

Pinterest Bets on New Visual Search Features to Fuel Personalization
eCommerce // May 05, 2025

Pinterest is introducing new features to let users find ideas that match their personal tastes. The new visual search tools, announced Monday (May 5), will first be available for women’s fashion content in the U.S., Canada and the U.K., eventually moving to more categories. “Our...

Google Makes Visual Search Tool Available for iPhones
Google // February 19, 2025

Google is making its visual search tool, Google Lens, available for use on iPhones. The feature is rolling out this week and will be offered globally on both Chrome and the Google app for iOS, the company said in a Wednesday (Feb. 19) press release....

How AI Reshaped Retail in 2024: 10 Key Developments
artificial intelligence // December 23, 2024

In 2024, artificial intelligence (AI) evolved from theory to practice in the retail industry, changing the way businesses interact with customers, manage operations and develop products. From inventory management to virtual shopping experiences, AI has become essential for retailers looking to stay ahead. Here are...

AI Visual Search Apps Target Social Media Style of ‘See-Now-Buy-Now’
Retail // December 06, 2024

Tech firms are escalating their push to turn every outfit spotted on social media into an instant shopping opportunity, with startup Aesthetic launching the latest entry into the artificial intelligence (AI)-powered clothing recognition field. The launch adds to the growing competition in “see-now-buy-now” fashion AI...

Interviews & Exclusives
Tech Giants Bet Big Spenders Will Use Their Cameras Instead of Search to Find What They Want to Buy

November 05, 2024
Google’s deployment of artificial intelligence (AI)-powered visual search tools signals Silicon Valley’s broader push to retrain consumers to find information through images rather than keywords and text. The shift toward camera-based search marks one of the most significant changes to how people seek information online since the invention of the search box, though questions remain […]

Poshmark Founder Says ‘Focus on Community’ Powers Consumer Loyalty and Sales

August 03, 2023
In the age of digital commerce, consumers have long been searching for more intuitive ways to discover and purchase products. One notable challenge in this process has been the gap...

The Shazaam Of Shopping, Shnap, Brings Visual Search To Fashion

July 20, 2020
The fashion visual search category has added a new player with the international launch of Shnap. Based in Australia, its executives liken their product to the “Shazaam of shopping.” It...

More Than Pretty Pictures: Visual Commerce’s Rise Boosts Retail

August 13, 2019
For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement from, say, before the 1960s...

Quick Reads
Pinterest CEO Credits AI-Powered Personalization for 16% Revenue Growth

May 08, 2025
Pinterest reported strong first-quarter results on Thursday (May 8), with $855 million in revenue and a 10% year-over-year increase in monthly active users to 570 million. According to a Thursday (May 8) press release, revenue increased by 16% year over year. Speaking on an earnings call, CEO Bill Ready attributed the growth to the company’s […]

Pinterest Bets on New Visual Search Features to Fuel Personalization

May 05, 2025
Pinterest is introducing new features to let users find ideas that match their personal tastes. The new visual search tools, announced Monday (May 5), will first be available for women’s...

Google Makes Visual Search Tool Available for iPhones

February 19, 2025
Google is making its visual search tool, Google Lens, available for use on iPhones. The feature is rolling out this week and will be offered globally on both Chrome and...

Amazon Develops AI Model For Visual Product Searches

March 02, 2020
Amazon has announced it has a new artificial intelligence (AI) model that helps convert text to images to aid in searching for products, according to a blog post by the...