Virtual Assistants news and trends

Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
Apple // March 20, 2025

Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg...

Amazon Reportedly Delaying Updated Alexa Over Incorrect Answers
Amazon // February 16, 2025

Amazon is reportedly pushing back the release of its updated Alexa, part of a string of delays for the virtual assistant. While the company still plans to publicly unveil the new version of Alexa on Feb. 26, a report Friday (Feb. 14) by the Washington...

If Sonos’ Board Sells, Will Apple Be the Buyer?
Acquisitions // January 19, 2025

Will audio tech company Sonos soon have a new owner? If so, which tech giant will it be? A report Sunday (Jan. 19) by Bloomberg News examines the company’s trouble and uncertain future. After a messy app rollout in May, Sonos’ market valuation is roughly...

Amazon Hits Snags in Revamping Alexa Into Agentic AI
Alexa // January 14, 2025

Two years into its planned revamp of Alexa into a smarter voice assistant with generative artificial intelligence (AI) at its core, Amazon is running into deployment roadblocks that range from hallucinations to organizational challenges. In an interview with the Financial Times, Rohit Prasad, who leads...

Interviews & Exclusives
No More Clicks: New AI Lets Consumers Shop Online With Voice Commands

December 05, 2024
A new research paper reveals artificial intelligence (AI) systems using large language models can now effectively control computer interfaces through natural interaction. These agents can autonomously navigate software, complete tasks and manipulate interfaces as humans do. “This technology will change our relationship to software,” Joan Palmiter Bajorek, CEO and founder of Clarity AI, told PYMNTS. […]

Amazon and Walmart Dial Up Search to Boost Consumer Loyalty

October 04, 2024
Amazon and Walmart are improving their search capabilities with next-gen technologies such as generative artificial intelligence (AI) in an effort to increase consumers’ spending and loyalty. Amazon shared Wednesday (Oct....

Anthropic Wants Every Business to Have a Custom AI Assistant

May 31, 2024
Anthropic, the startup behind the artificial intelligence (AI) assistant Claude, is launching a new “tool use” feature that could change how businesses interact with their customers. The new capability enables...

Companies With AI-Driven Strategies Outcompete Peers, Study Finds

November 28, 2023
The payments industry has been a latecomer to the financial technology revolution. Many companies still use legacy accounts receivable (AR) processes marked by an overwhelming reliance on manual procedures. Now,...

Quick Reads
Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri

March 20, 2025
Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg reported Thursday (March 20), citing unnamed sources. Rockwell will report […]

Amazon Reportedly Delaying Updated Alexa Over Incorrect Answers

February 16, 2025
Amazon is reportedly pushing back the release of its updated Alexa, part of a string of delays for the virtual assistant. While the company still plans to publicly unveil the...

If Sonos’ Board Sells, Will Apple Be the Buyer?

January 19, 2025
Will audio tech company Sonos soon have a new owner? If so, which tech giant will it be? A report Sunday (Jan. 19) by Bloomberg News examines the company’s trouble...

Apple Says Siri Data Used Only to Improve Voice Assistant

January 06, 2025
Apple reportedly said Monday (Jan. 6) that data collected by its voice assistant, Siri, is used only to improve the product and has never been used for marketing or sold...