Virtual Assistants news and trends

Bank of America to Spend $4 Billion on AI and New Tech Initiatives in 2025 
Banking // April 08, 2025

Bank of America is allocating $4 billion — or nearly a third of its overall technology budget for this year — toward new initiatives including AI, according to a Tuesday (April 8) news release. The investment comes as the financial services giant sees the fruits...

Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
Mobile Commerce // March 20, 2025

Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg...

Amazon Reportedly Delaying Updated Alexa Over Incorrect Answers
Retail // February 16, 2025

Amazon is reportedly pushing back the release of its updated Alexa, part of a string of delays for the virtual assistant. While the company still plans to publicly unveil the new version of Alexa on Feb. 26, a report Friday (Feb. 14) by the Washington...

If Sonos’ Board Sells, Will Apple Be the Buyer?
Partnerships // January 19, 2025

Will audio tech company Sonos soon have a new owner? If so, which tech giant will it be? A report Sunday (Jan. 19) by Bloomberg News examines the company’s trouble and uncertain future. After a messy app rollout in May, Sonos’ market valuation is roughly...

Interviews & Exclusives
No More Clicks: New AI Lets Consumers Shop Online With Voice Commands

December 05, 2024
A new research paper reveals artificial intelligence (AI) systems using large language models can now effectively control computer interfaces through natural interaction. These agents can autonomously navigate software, complete tasks and manipulate interfaces as humans do. “This technology will change our relationship to software,” Joan Palmiter Bajorek, CEO and founder of Clarity AI, told PYMNTS. […]

Amazon and Walmart Dial Up Search to Boost Consumer Loyalty

October 04, 2024
Amazon and Walmart are improving their search capabilities with next-gen technologies such as generative artificial intelligence (AI) in an effort to increase consumers’ spending and loyalty. Amazon shared Wednesday (Oct....

Anthropic Wants Every Business to Have a Custom AI Assistant

May 31, 2024
Anthropic, the startup behind the artificial intelligence (AI) assistant Claude, is launching a new “tool use” feature that could change how businesses interact with their customers. The new capability enables...

Companies With AI-Driven Strategies Outcompete Peers, Study Finds

November 28, 2023
The payments industry has been a latecomer to the financial technology revolution. Many companies still use legacy accounts receivable (AR) processes marked by an overwhelming reliance on manual procedures. Now,...

Quick Reads
Walmart Bets On AI Assistant Sparky To Ignite Sales

June 09, 2025
Walmart is expanding its artificial intelligence (AI) offerings by introducing a new shopping assistant. Customers can now access the generative AI-powered “Sparky” on the Walmart app, the retail giant said in an Friday (June 6) announcement. “Sparky helps customers search to find items, synthesize reviews, and offers insights to prepare for any occasion — from […]

Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri

March 20, 2025
Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its...

Amazon Reportedly Delaying Updated Alexa Over Incorrect Answers

February 16, 2025
Amazon is reportedly pushing back the release of its updated Alexa, part of a string of delays for the virtual assistant. While the company still plans to publicly unveil the...

If Sonos’ Board Sells, Will Apple Be the Buyer?

January 19, 2025
Will audio tech company Sonos soon have a new owner? If so, which tech giant will it be? A report Sunday (Jan. 19) by Bloomberg News examines the company’s trouble...