Mobile Commerce

Neiman Marcus, Office Depot to Add MasterCard Digital Wallet

MasterCard’s digital wallet MasterPass continues to grow as  Mobile Commerce Daily announces that retailers Neiman Marcus and Office Depot will now accept payments from the service, which enables those retailers’ consumers to make purchases in-app without having to go through traditional checkout procedures of entering shipping information and credit card numbers.

“Consumers are embracing a digital lifestyle and, to meet this shift, the shopping and payment experiences needed to evolve,” said Beth Kitchener, business leader for MasterCard U.S. Markets Communications.

Already at 70,000 global retailers, MasterPass is in further expansion mode by also preparing in-app integration with Starbucks Australia and Major League Baseball, and will be available in e-commerce and brick-and-mortar stores like Blue Nile, Broadway.com, Chegg, Fareportal, CheapO Air, Market America and shop.com in the near future.

MasterPass works by encompassing credit, debit, pre-paid, and loyalty cards into one app for consumers’ convenience when shopping at home or in-store. It speeds up the time it takes to checkout by reducing the process to just a few clicks, rather than individually entering shipping and credit information for every transaction. MasterPass is also working to be compatible with Google’s HCE service to hopefully introduce contact-less payments in stores as well.

According to Mobile Commerce Daily’s Michael Barris, MasterPass works with consumers because of its “simple and secure transaction” network, while Kitchener touts the company’s “response to this growing trend” of mobile payments as well as to MasterCard’s 1.8 billion cardholders “who want a more simplified and secure shopping experience.”

MasterPass’ main plan, according to the group-head of MasterPass Vib Prassad back in July, is to have MasterPass work not only for large retailers, but also mom-and-pop stores looking to make it easier on their consumers as well through partnerships with other e-commerce platform networks.

 

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The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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