Blispay Lands $12M To Grow POS Financing Business

Blispay, the financing company for online merchants, announced Tuesday (May 23) it has secured $12 million in new equity.

In a press release, the company said the new funding will go to continue growth of its merchant network and increase consumer adoption. Previous and current lead investors include FirstMark, Accomplice and NEA, with new investors Camden Partners and F-Prime Capital joining this round. In addition, Vince Talbert, co-founder of Bill Me Later and partner at Camden Partners, is joining the company’s board of directors, it said in the press release.

“We are offering real and immediate benefits to both merchants and consumers that promise to have a real economic impact on retail businesses,” said Greg Lisiewski, founder and CEO of Blispay, in the news release. “For the first time, retailers of any size can offer financing to their customers across any channel, and these shoppers can finance their purchases wherever they want to make a purchase. And the addition of Vince to the board will help us expand our influence in the marketplace as we continue to innovate.”

According to Blispay, it has added more than 500 merchants that can now offer Blispay financing to shoppers. Using Blispay’s financing, shoppers made more than 100,000 transactions at 50,000 unique payment locations across the country. Merchants using Blispay are experiencing a 75 percent increase in transaction value on average — and in some cases up to 200 percent, the company said.

“Blispay is transforming how merchants offer financing and consumers make purchases,” said Vince Talbert in the same press release. “The Blispay executive team has a history of transforming the credit industry. I am looking forward to serving as an advisor to the team and having a hand in changing the retail landscape for the better.”