Here’s why eCommerce must evolve beyond a transaction-based mindset. Plus, Wayfair looks to navigate through a decline in active customers, and Etsy values customers of all kinds.
Data:
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80%: Share of recent Wayfair Professional customers who placed 4+ prior orders.
$200B: Total addressable B2B market in North America and Europe.
55%: Share of consumers interested in trying new connected shopping experiences.
93M: Number of U.S. monthly augmented reality users.
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90M: Etsy’s approximate customer base.