Social media influencers have gone from objects of ridicule to important pieces of the retail equation. Plus, some SMBs are finding it tricky to navigate the digital marketplace, and retailers are embracing shoppers’ early focus on holiday gifts.
Data:
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50%: Approximate share of eCommerce purchases made through Amazon.
$36.6B: Total social commerce sales this year.
7.4%: Projected jump in retail sales this November and December compared to 2020.
8%: Salesforce’s projected share of holiday sales that will use BNPL in 2021.
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42%: Share of Main Street SMBs that saw a revenue increase when advertising or selling on digital marketplaces.
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