Amazon Goes Omnichannel, TikTok Spurs Book Sales, Hasbro Struggled With Q3 Deliveries

By  |  October 27, 2021
 | 
Amazon

TikTok is getting people to buy more books when users highlight them in their videos. Plus, Hasbro reported $100 million in undelivered products in the third quarter of 2021, and Amazon is developing more omnichannel capabilities.

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    Data:

    751M: Number of print books sold in 2020, the highest since 2009.

    200: Number of Hasbro TV and film projects in development.

    94%; 91%: Share of consumers who have made online purchases and have bought on Amazon in the past 12 months, respectively.

    80%: Share of retail sales made in brick-and-mortar stores.

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    500-1,000: Number of books sold weekly that were highlighted by TikTok users, per Barnes & Noble.


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