Today in Data: BNPL Provides Buying Power, Social Commerce as Focus Group, Target Invests in Ease and Convenience

By  |  March 2, 2022
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Successful companies know they need to treat social commerce like a focus group. Plus, Target is continuing to make it easier for shoppers to get what they need, and more than half of today’s consumers prefer buy now, pay later (BNPL) to credit cards.

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    Today in Data

    Data

    96%: Share of Target sales fulfilled in its stores

    19%: Portion of Target revenue generated through its digital platform

    81%: Increase in BNPL consumer use from 2020 to 2021

    56%: Share of consumers who prefer BNPL to credit cards

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    281: Number of standalone and store-in-store AllSaints locations in 27 countries


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