Today in Data: The Rise of Commerce Relationships

By  |  June 27, 2022
 | 
retail subscription

Today in data, new research shows a majority of consumers have at least one relationship — rewards card, subscription, etc. — with a merchant.

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    166M: Number of Americans who have an Amazon Prime subscription

    80%: Share of millennial consumers who say they are likely to buy more from brands with whom they have relationships

    79%: Portion of consumers taking part in at least one retail membership, subscription, or loyalty program

    9 in 10: Number of consumers who are likely to purchase more from brands they believe understand their buying preferences

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    ⅓: Share of American diners who use loyalty programs each month


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