PYMNTS Daily Data Dive: What Consumers Want From A Credit Card

By  |  July 28, 2016
 | 
Rewards
Rewards Have the Greatest Influence on Consumers and Their Choice of Credit Card

A survey by Citi conducted on 1,500 adults in the U.S. finds that rewards programs are the most important factor for consumers when it comes to choosing a credit card, not the interest rate or the sign-on bonus.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Consumers use rewards points mostly for groceries, cash, gift cards, statement credits and travel.

    Here are the data from the study:

    86% | The percentage of respondents who take full advantage of their rewards, redeeming them at least three times a year

    67% | The percentage of respondents claiming that a rewards program is a factor in their decision to choose a new credit card

    67% | The percentage of reward redemptions that go toward everyday items like groceries

    Advertisement: Scroll to Continue

    54% | The percentage of consumers who are influenced by interest rates when selecting a credit card

    47% | The percentage of consumers who redeemed rewards for cash


    Recommended

    Snap earnings

    Snap Embeds AI Across Ad Platform

    Super Bowl Levis Stadium

    Super Bowl Lineup Includes Cybersecurity Squad, Wireless Routers and Data Centers

    Alphabet Google Gemini

    Alphabet Bets $185B on Gemini, Agentic Commerce and Enterprise AI

    Target’s New CEO Says Technology Is a Top Priority

    See More In: