…And New Balance Uses RFID Chips in Boston

By  |  April 24, 2012
 | 

New Balance is using RFID technology to draw customers into its “Experience Store” location in downtown Boston.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    RFID-enabled prize cards distributed on the streets of Boston sync up with an RFID-enabled video display and hotspot within the store, RFID Journal explains.

    On April 16 — the day of the Boston Marathon — the company distributed 6,000 such prize cards. A company spokesperson says the campaign resulted in a “significantly positive response.”

    Read the full story here.


    See More In: