FiveStars Raises $14M For New Loyalty Platform for SMBs

By  |  August 2, 2012
 | 

Mountain View, Calif.-based FiveStars has raised $13.9 million to support its development of a low-tech loyalty platform targeting small and medium-sized businesses, All Things D reports.

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    Rather than force merchants to incorporate iPads or new mobile applications at the point of sale, FiveStars says it will provide merchants with a software product that can be integrated directly into an existing POS system. Roughly 400,000 consumers are collecting rewards using FiveStar products, the report says.

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