Amsterdam’s shoppers no longer have to worry about closing times with PayPal’s new 24/7 shopping experience. If they are walking along the popular 9 Straatjes shopping district all they need to do is direct their phone at a store’s affixed QR code and buy the products displayed on the windows directly from their phone. The product is then delivered to their home address.
This shopping experience is being trialed by Paypal in thirty participating stores. With smartphone adoption in the Netherlands at 44% (above the European average of 30%) PayPal believes that mobile will be a major force in the retail landscape in the country. A recent study conducted by the company found that Dutch consumers aged 18-34 would prefer to leave home without their wallet rather than their without their smartphone.
But this trial is only the beginning of PayPal’s presence in the country, says Eelco van Wijk, Country manager, the Netherlands & Belgium. “While we are very proud of the QRoute model in De 9 Straatjes zone, this is not an end station. We see this as a first step into that convergent world for PayPal in The Netherlands. 2012 is a test and learn year for all of us at PayPal around the world. We are testing many new ways for customers to shop anywhere they want. With this project we’re learning more about how to maximize the fantastic real estate available in shop windows to help sales 24×7.”
