Shopkick Adds $200M In Sales For Target, Best Buy And Others In 2012

Shopping app Shopkick announced on January 16 that it is officially in the black, TechCrunch reported. While the company didn’t reveal total sales or just how profitable it is, it did say that in 2012 its deals led to over $200 million in revenue for its merchant and brand partners, which include some 7,500 stores and the retailers American Eagle Outfitters, Best Buy, Crate and Barrel, ExxonMobil, Macy’s, MasterCard, Old Navy, The Sports Authority, Target, Toys“R”Us, as well as brands like Visa, Procter & Gamble, Kraft Foods, and Unilever.

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    TechCrunch added that Shopkick says that the $200 million figure is more than double what it made in 2011, and that it has tracked 16 million verified walk-ins to stores — 2 million/month in Q4 — along with 26 million product scans and “millions” of transactions.

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