A new report from Ask Your Target Market (AYTM) Market Research indicates that mCommerce is slowly catching on the United States, with 9 percent of survey respondents saying they are avid users of this shopping method.
“Mobile devices were used by 72 percent of the respondents to do research and finding better deals online in the process of buying various products, with an important figure of 22 percent saying they did that often,” Everything PR reports.
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Further, the study revealed the types of shopping apps that were most popular with consumers, with store-specific platforms gaining the largest share of the vote, the media outlet says.
Read the full report here.
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