Jamba Juice Turns Focus To Value-Added Rewards

California-based smoothie supplier Jamba Juice has announced a new loyalty program called My Fruitful Rewards, Mobile Commerce Daily reported.

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    Jamba Juice partnered with restaurant loyalty provider Spendgo for the program, which will allow guests to earn rewards by typing their phone number into touchscreens located at the point of sale.

    The program will launch in the first quarter of 2014. Read the full announcement here.