Disney Gearing Up For Mobile Loyalty Push

By  |  October 29, 2013
 | 

Disney will be launching a new branded loyalty push that incorporates a mobile app and a virtual store, Mobile Commerce Daily reported on October 29.

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    Fred Yerles, a Disney mobile and digital innovation senior manager, said during a conference that the company has “a very loyal base of guests that love the brand.”

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    The aim is to integrate Disney’s shopping platforms with its branded content, Yerles added.

    To learn more, read the full report here.

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