Granify Secures $1.5 Million For eCommerce Push

Online shopping conversion startup Granify has raised $1.5 million to expand its service, TechCrunch reported on November 6.

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    Granify utilizes big data to provide retailers with platforms to convert customers during online shopping experiences. The system identifies several points during a transaction that marketing efforts can drive consumers to make additional purchases.

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    The fundraising round included investors such as Valar Ventures, Social Stats, Extreme Startups and iNovia Capital.

    To learn more about Granify’s expansion plans, read the full story here.

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