Shoppers at big-name retailers like Target and Toys “R” Us, as well as Amazon, have scored high in terms of their mobile aptitude levels in a recent study from Prosper Insights & Analytics, Mobile Commerce Daily reported on November 25.
The report found that shoppers at those retailers were most in tune with mobile outreach initiatives, loyalty apps and digital coupons.
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Toys “R” Us shoppers scored the highest on the rankings list, with Amazon and Target customers coming in second and third, respectively.
To learn more about the Prosper consumer study, read the full story here.
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