New Report: What’s Holding Back China’s Mobile-Money Market?

By  |  January 8, 2014
 | 
Despite a strong base of mobile phone users and an online payment system filled with friction, mobile payments have yet to take hold with Chinese consumers: And this reality isn’t set to change in 2014. That’s the finding of a new report from Maverick China Research, which cited three reasons 2014 won’t be the year mobile adoption increases in China. Still, the report indicates the market is gaining momentum. What are the missing ingredients to its success?

 

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    Despite a strong base of mobile phone users and an online payment system filled with friction, mobile payments have yet to take hold with Chinese consumers: And this reality isn’t set to change in 2014. That’s the finding of a new report from Maverick China Research, which cited three reasons 2014 won’t be the year mobile adoption increases in China. Still, the report indicates the market is gaining momentum. What are the missing ingredients to its success?

    Download Here.


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