Today In Data: Keeping Track Of Consumer Context
Context is everything, particularly in the age of digital retail where catching the consumer at the right moment is the difference between a conversion closed and a sale lost. But to pursue context in commerce, it’s important to understand who the consumer is in order to create the right context to guide that consumer. And sometimes big gaps exist between what consumers want and what merchants think they want. Plus, as has been the case with VR tech, the “right contexts” that have presented themselves are a bit surprising.
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