In its continuing efforts to deliver any and all things that can be delivered, Amazon is launching its own meal kit delivery service.
According to reports, Amazon is partnering with Tyson to build out a new kit service to be delivered through its Amazon Fresh platform — Amazon’s entry into grocery delivery on-demand.
This puts the dominant eCommerce player into direct competition with a slew of high-profile upstarts including Blue Apron, Plated, Munchery and HelloFresh, just to name a few selling boxed meals via delivery to customers once a week. Meal kits are in fact so popular that as of last week The New York Times announced they were getting into the game through a partnership with startup Chef’d. Blue Apron is the section leader by most counts, with about 8 million meals delivered.
The new Amazon-sponsored kits will be called Tyson Taste Makers and will be “built” from ingredients available on Amazon Fresh, according to Tyson Foods CEO Donald Smith.
As of yet Amazon has offered no direct comment on its forthcoming meal kit expansion.
More data on this story will be provided as it becomes available.