Amazon has teamed up with a San Francisco-based startup, Product Hunt, to allow customers to shop for items featured on Product Hunt as part of the Amazon Launchpad section of its online store, according to TechCrunch.
Product Hunt curates the “hottest” new apps, websites, technology and devices, and the Amazon collaboration would offer items that have trended on Product Hunt for sale on Amazon Launchpad under the title “Featured on Product Hunt.”
“For an Amazon customer, it will be a new way to explore,” Product Hunt Founder and CEO Ryan Hoover told Fortune.
On its website, Product Hunt claims that it is “a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects and tech creations.”
Founded in 2013, Product Hunt has recently begun to test out ways to generate revenue off its users.
Launched last year, Amazon’s Launchpad has worked with more than 100 “leading venture capital firms,” as well as crowdfunding platforms and startups, to help propel over 1,000 new products to market in the U.S., U.K., China, Germany and France, according to Amazon. Launchpad offers startups a “streamlined onboarding experience, custom product pages, a comprehensive marketing package and access to Amazon’s global fulfillment network.”
Earlier this year, Amazon Launchpad announced a similar collaboration with Kickstarter. The Kickstarter Collection also allows Amazon customers to shop for more than 300 products crowdfunded on the Kickstarter platform in one convenient place, including everything from virtual reality headsets to “smart” herb gardens.