Amazon Treasure Truck Patent Puts Expansion In Motion

Though Amazon’s Treasure Truck has been roaming the streets of Seattle since it launched back in June 2015, the eCommerce giant’s new patent may significantly expand the truck’s horizons.

Amazon was issued a patent for the design of its Treasure Truck, which is stocked with discounted products and currently makes deliveries and stops at specific locations throughout the Seattle area.

According to GeekWire, the new patent could be a sign of Amazon taking a step in the direction of an expansion plan for the Treasure Truck. Though there’s been no official comment from Amazon, the company is currently on the lookout for a product manager for Treasure Truck expansion, as well as a senior business development manager.

Upon its launch in 2015, the Treasure Truck service aimed to bring customers a unique and mobile way to shop from by offering “highly desirable, limited-quantity products, food and more” that customers can schedule to pick up directly from the truck.

By downloading the Amazon Mobile Shopping app, customers can check out which item is available for purchase that day and order by tapping the “Buy Now” button. The customer then selects a convenient location and time to meet the Treasure Truck to pick up their product that same day.

“It’s a fun, interactive experience that provides access to highly desirable products, many of which they can’t find anywhere else or are only available in the limited quantity that the truck holds,” an Amazon representative told TechCrunch at the time of the launch. “Selection is very important to customers, and this is another way to offer them unique selection.”

The deals include a wide range of products, including hard-to-find and exclusive gourmet foods, items from local producers, new electronics and other items, which Amazon said are hand-selected to be included in the service. Customers can make sure they are the first to know which product is being offered each day by signing up for push notifications and following the Treasure Truck on social media.


New PYMNTS Study: Subscription Commerce Conversion Index – July 2020 

Staying home 24/7 has consumers turning to subscription services for both entertainment and their day-to-day needs. While that’s a great opportunity for providers, it also presents a challenge — 27.4 million consumers are looking to cancel their subscriptions because of friction and cost concerns. In the latest Subscription Commerce Conversion Index, PYMNTS reveals the five key features that can help companies keep subscribers loyal despite today’s challenging economic times.

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