Preorder Sales Sizzle For Apple iPhone 12, Surpassing iPhone 11

iPhone 12, 5G, pre-order, apple

Apple is reporting high demand for iPhone 12 preorders, surpassing last year’s iPhone 11 preorders, according to a report in CNBC on Monday (Oct. 19).

Apple Analyst Ming-Chi Kuo of TF International Securities told CNBC that a comparison of the same time periods shows more orders for the iPhone 12 in the first 24 hours than iPhone 11.

Apple sold up to 2 million iPhone 12 units the first day, up from 800,000 units of the iPhone 11, Kuo said in a research note. The surge was partly due to demand in China, he said.

Apple stopped reporting sales figures for the iPhone in 2018, giving Kuo’s report more weight. 

The iPhone 12 Pro is equipped with better cameras than the base model, and both can take advantage of China’s extensive 5G availability. Some 35 percent to 45 percent of iPhone Pro’s demand came from China, Kuo said.

The iPhone 12 Mini and iPhone 12 Pro Max go on sale next month. The Mini has a smaller screen and doesn’t support two SIM cards, which allows users to switch among carriers. Shipping for most models is now up to 10 days. 

Other Apple iPhone models coming out in 2020 will have a variety of price points. The lowest-priced is the iPhone SE, which starts at $399, and goes up to the $1,099 iPhone 12 Pro Max. 

Apple’s fiscal 2021 started this month. Several Apple analysts are predicting a “super cycle” of iPhone sales due to the addition of 5G cellular connections.

Powered by the new A14 Bionic chip, the iPhone 12 was unveiled on Oct. 13 and operates on high-speed 5G networks. The A14 uses a 5-nanometer process to reduce transistor size. The iPhone 12 also includes a new 4-core GPU, which is up to 50 percent faster than the competition. The phones don’t come with charging cords or earphones, and instead come with a Magsafe connector for cordless charging.

9to5 Mac reported: “Compared to the iPhone 11, the iPhone 12 is 11 percent thinner and 15 percent smaller in volume. Apple has adopted OLED displays across the board, improving contrast and brightness over last year’s LCD display iPhone 11 model.”