Travel industry eCommerce platform Inntopia is teaming up with payments startup Affirm to bring the buy now, pay later (BNPL) revolution to hotels and ski lodges across the country.
In a partnership unveiled on Thursday (Nov. 12), Inntopia said it is integrating Affirm’s installment payment technology into its software booking platform, enabling customers to book travel and then pay off their bill through bi-weekly or monthly installments.
Affirm’s installment plan can be activated during the checkout process on Inntopia’s platform with a few clicks, and can be used for room reservations or other purchases of over $50, the companies said in a press release issued by Inntopia and Affirm.
"Our system makes it easy for guests to book an entire vacation in a single transaction,” said Trevor Crist, CEO of Inntopia, in a press release. “Affirm will make these larger, more complex transactions even easier for the guest by providing a simple way to plan out their payments while increasing sales and customer loyalty for our merchant partners."
Beech Mountain Resort in North Carolina is now offering Affirm’s installment payment plans at checkout, and Affirm will soon be available at Valdez Heli-Ski Guides in Alaska, according to the press release.
Affirm said its partners in the travel industry sector include Delta Vacations, Expedia, Outdoorsy and Priceline.
The San Francisco-based FinTech raised $500 million in September in a Series G round of funding, bringing its total capital raised to $1.3 billion.
"We're thrilled to partner with Inntopia to bring Affirm's transparent payment solution to their travel companies, which include many of the top ski resorts across the country,” said Silvija Martincevic, chief commercial officer at Affirm, in a press release. “As we approach the winter season, it's particularly important for these travel merchants to be able to engage with new and returning customers, while also ensuring that they feel confident booking."
