Consumer Insights

Consumer Insights
Why Drip Pricing Works
June 21, 2023

We all loathe them: the added fees consumers only find out are part of the owed total when reaching checkout. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Consumer Insights
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Consumer Insights
Consumers Choose Private Label Even as Grocery Inflation Slows
June 16, 2023

Although year-over-year grocery inflation may be decreasing, grocery shoppers continue to feel the cumulative effects of years of price increases, sending them running to private-label products in search of more affordable options. Get the Full Story Complete the form to unlock this article and enjoy...

Consumer Insights
62% of Consumers Discover Restaurants on Google
June 15, 2023

As restaurants look to attract consumers on crowded digital platforms, the most important digital profile, PYMNTS research reveals, is not Yelp, nor is it any of their social media pages. It’s Google. Get the Full Story Complete the form to unlock this article and enjoy...

Consumer Insights
Meat May Be on Chopping Block as Consumers Continue Cost-Cutting
June 12, 2023

Consumers may be reaching their affordability ceiling when it comes to products such as ham. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Consumer Insights
Customers Still Tip for Restaurant Meals — or Don’t Eat Out at All
June 06, 2023

Consumers may be pressured to reduce tips in this tight economic environment, but data shows they overwhelmingly do not skip tipping, regardless of age, income or financial lifestyle. This is especially true at table-service restaurants, as noted in the PYMNTS report “Connected Dining: Inflationary Pressure...

Consumer Insights
High-Income Grocery Shoppers Turn to Prepared Meals for Convenience
June 05, 2023

As consumers’ willingness to devote time in their day-to-day routines to home cooking declines, those with the money to spare for convenience are increasingly turning toward prepared meals to offer a quick, simple solution. Get the Full Story Complete the form to unlock this article...

Consumer Insights
Consumption Becomes Controversial as One-Third of Consumers Won’t Quit Pricey Purchases
June 04, 2023

Affording luxury has taken on a new meaning, as many consumers have cut out all but the essentials.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
Millennials Turn to BNPL for Grocery Purchases
June 01, 2023

It may seem surprising that consumers are paying for their milk in installments, but PYMNTS research reveals that grocery is actually one of the most common types of buy now, pay later (BNPL) purchases, especially for millennials. Get the Full Story Complete the form to...