Consumer Insights

Consumer Insights
Procter & Gamble Says Its ‘Very Strong Price Ladders’ Serve All Consumer Cohorts
October 24, 2025

Procter & Gamble is seeing a split in the shopping habits of consumers, with some buying the company’s products in bulk and others looking to spend only a small amount at a time. The consumer packaged goods (CPG) company, whose brands include Tide, Pampers, Oral...

Consumer Insights
Gen Z Balances Savings Goals and Financial Stress
October 22, 2025

The financial pressures squeezing American households are hitting the youngest adults with particular force. As inflation, high rent and debt burdens continue to weigh on budgets, even disciplined savers are finding it difficult to build meaningful financial cushions — and Gen Z, despite its efforts...

Consumer Insights
Gen Z’s Spending Power Gives Issuers a Holiday Boost
October 20, 2025

Earnings season so far suggests that U.S. consumers still have a willingness and capacity to spend, even amid persistent economic uncertainty. Credit and debit cards remain the tools of choice to sustain that spending. Younger consumers are emerging as an increasingly important source of that...

Consumer Insights
Goldman Estimates Consumers Will Pay Half of Tariff-Related Costs
October 13, 2025

It is now broadly accepted that U.S. households have already been absorbing at least some portion of trade war costs. But Goldman Sachs’ latest modeling suggests the burden is a heavy one. In a recent client note widely cited on Monday, Goldman economists estimate that...

Consumer Insights
Resilient but Restrained: Q3 Data Shows Consumers Tightening the Belt
October 10, 2025

Earnings season is dawning for the third quarter, and the first corporate scorecards from Delta Air Lines, Levi Strauss and PepsiCo revealed a consumer who is still spending—but with discernment. From air travel to denim to beverages, consumers in the United States are trading off,...

Consumer Insights
14% of Americans Say Homeownership Drives Their Paycheck-to-Paycheck Strain
October 10, 2025

Owning a home has long been shorthand for financial stability. Today it’s often the opposite. The July edition of PYMNTS Intelligence’s New Reality Check: The Paycheck-to-Paycheck Report, “The Adjustable-Rate Reckoning: How Homeownership Is Pushing Millions Paycheck to Paycheck,” finds that 14% of consumers living paycheck...

Consumer Insights
Subprime Consumer Resilience Tested as Earnings Season Approaches
October 03, 2025

Consumer spending in the United States has proven resilient through a volatile year, but cracks are emerging at the low end of the credit spectrum. With third-quarter earnings season beginning later this month, the performance of the nation’s biggest banks will provide new details on...

Consumer Insights
BNPL Growth Softens Tariff Impact on Higher Retail Prices
September 29, 2025

Consumer spending has remained resilient, but inflation expectations are inching higher, creating new challenges for retailers as they prepare for the holiday shopping season. PYMNTS’ recent reporting shows that while households continue to spend, sentiment data suggests consumers anticipate higher prices at the register. Merchants...

Consumer Insights
Consumer Sentiment Slide Points to Spending Shifts Ahead
September 26, 2025

Consumer sentiment has always been more than a mood measure. It shapes how households decide whether to spend, save or delay purchases, and even how they think about the security of their jobs. The University of Michigan released its September consumer sentiment data Friday (Sept....