Consumer Insights

Consumer Insights
50% of Consumers Struggle With Daily Costs as Generations Take Different Paths
March 31, 2026

Americans across age groups are feeling the same economic squeeze, but the way they respond is starting to reveal a sharper generational divide. The PYMNTS Intelligence report, “Economic Pressures Split the Generations as Each Rethinks the Basics,” finds that financial strain is now broad enough to touch...

Consumer Insights
Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten
March 30, 2026

Financial stress is doing more than pushing consumers to hunt for lower prices. It is also changing how they organize purchases, where they shop and which payment tools they trust most when money feels tight. That is the broad takeaway from “The New Checkout: Crimped Consumers...

Consumer Insights
Consumers Pass the Debt Test but Fail the Savings Test
March 24, 2026

Household finances are showing resilience on the surface, but the underlying sentiment points to a more constrained consumer. The PYMNTS Consumer Expectations Index measures whether households believe they have the capacity to act on their outlook, combining views on finances, job security and purchasing conditions....

Consumer Insights
How 30 Million Workers Borrow From Tomorrow to Pay for Today
March 20, 2026

Every payday, millions of American workers face some version of the same problem: The bill is due today, the paycheck arrives Friday and they must somehow cover the distance between those two moments. For Labor Economy workers—the warehouse associates, delivery drivers, caregivers, cooks and retail...

Consumer Insights
75% of Consumers Say Inflation Coping Strategies Aren’t Working
March 17, 2026

Young consumers in the United States are doing more than ever to stay afloat, but new data shows that effort alone is no longer restoring their sense of control. “Generations Under Pressure: How Younger Consumers Are Coping With Higher Living Costs,” the February installment of...

Consumer Insights
Gen Z Turns Mobile Apps and Credit Into Financial Discipline
March 11, 2026

Popular commentary portrays Generation Z as financially reckless, a cohort supposedly driven by impulse purchases, social media trends and a casual approach to money. The data tells a different story. Evidence from both Federal Reserve research and PYMNTS Intelligence suggests that younger Americans are neither...

Consumer Insights
Corporate Earnings Confirm PYMNTS Data on a Cautious but Active Consumer
March 04, 2026

Corporate earnings releases and conference calls often serve as a real-time test of economic narratives. Management observations offer insight into how consumers behave at the checkout counter and whether they are clicking buy buttons on their devices and computers. The most recent round of earnings...

Consumer Insights
FinTechs Target Budget Stress to Meet Affordability Crisis
March 04, 2026

There’s an affordability crisis rocking households in the United States. Housing, insurance, healthcare, childcare, transportation and other categories once expected to scale gradually with income have instead shifted upward in step changes, all while wage growth remains uneven and employment stability more fragmented. Data from...

Consumer Insights
Why Income Gains Don’t Always Boost Spending
March 03, 2026

As the PYMNTS audience saw in Monday’s newsletter (March 2) there’s some wisdom to be gleaned from crowds. The occasion was the launch of the PYMNTS Consumer Expectations Index, a new report that’s built to close the blind spots in legacy sentiment gauges, it blends...