In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns. “I think it’s just the early start of what it could do,” Joe Park, chief...
The restaurant industry is experiencing a technological transformation that’s reshaping the dining experience. At the center of it are ongoing innovations in payments and convenience — not the least of which is pay-at-the-table technology. “The demand for a better customer experience and increased customer security,...
McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify its crews that customers are approaching so that they can start preparing orders, Chain Store...
In its Q3 earnings call on Tuesday (Nov. 5), Yum! Brands pointed to the more than 2 million orders through voice AI at its Taco Bell restaurants as an example of how its brands use tech to reach consumers. Yum! Brands is the parent company...
In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...
The quick-service restaurant sector is experiencing a wave of global expansion, with Subway making bold moves to amplify its presence and enhance digital engagement. In just three years, the brand has secured more than 20 master franchise agreements, paving the way for more than 10,000...
Toast added a branded mobile app and SMS marketing features to its technology platform for restaurants. These new mobile features are included in Toast’s Fall Product Release and are designed to help restaurants build new revenue streams, a stronger brand presence and a deeper connection...
The restaurant industry is undergoing a digital transformation. While the evolution is being driven by a growing demand by customers for seamless, efficient and personalized experiences, innovations in payment technologies are at the transformation’s center — and will define its future. “Today’s diners want a...
Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new CEO Brian Niccol will likely tackle first when he takes the helm at the coffee chain next month, CNBC reported...