Checkout technology company Bolt has debuted Checkout Links, a solution for retailers to enable their shoppers to check out with one click across online and offline experiences.
According to a Tuesday (Sept. 6) news release, fashion retailer Revolve will be among the first Bolt clients to use this tool during Fashion Week in New York City this weekend. Bolt’s technology will let shoppers scan a QR code that directs them to a prepopulated, Revolve-branded checkout page for a one-click purchase.
“Retailers can convert high-intent shoppers by using Checkout Links in brand-owned digital channels — such as emails, blog posts, and chat — enabling consumers to seamlessly complete their purchases,” the release said.
In addition, Checkout Links can be used in physical formats such as IRL shops, interactive signs, trade shows and events, where users can scan a QR code to purchase items with one click. If an item is out of stock in a particular size in-store, shoppers can scan a QR code on the item’s tag and go to the product page, select their size and complete their purchase online.
“Revolve has always been a digitally savvy retailer putting its customers at the heart of the brand,” said Bolt CEO Maju Kuruvilla. “We’re excited to launch Checkout Links to help Revolve strengthen its relationship with its shoppers and drive more revenue in the busy months ahead. It’s so important for all retailers to maximize conversion in every part of their omnichannel strategy.”
PYMNTS spoke to Kuruvilla last month about his company’s channel- and ecosystem-agnostic approach to one-click checkout that the CEO says represents the latest evolution in simple, anywhere checkout.
“People are buying at the point of inspiration,” Kuruvilla said. “People like to buy things online and they don’t want to be constrained with a lot of steps. We have to simplify that and provide a very simple, one-click checkout that works across all the different brands and all the different surfaces. So the future of checkout is the ability to buy things with one click, pretty much everywhere on the internet.”
When PYMNTS Karen Webster pointed out that many see existing buy buttons filling that function, but Kuruvilla argued that the current solutions are basically hardwired to certain platforms and marketplace ecosystems, and that does nothing to offer one-click to consumers wherever they are.
Referring to Amazon’s buy button a “commerce 1.0” innovation, he said, “then Shopify came up with the commerce 2.0 evolution, saying that every brand can have their own site and create their own experience online, which is great — other than it only works if you are vertically integrated within the Shopify ecosystem.”