Today in food commerce, Amazon enters into an agreement with Grubhub, and Walmart turns its InHome Delivery option into an add-on for Walmart+ members. Plus, grocers offer subscription services to drive loyalty.
Grubhub is a distressed asset in need of a second life, and Amazon a platform in need of new ways to capture more of the consumers “share of stomach.”
Amazon may be deeply embedded in consumers’ daily routines in so many aspects of their life — from ordering household essentials to streaming content — but the behemoth has yet to make a dent in competitor Walmart’s lead in food and beverage categories. Now the company is expanding its food offerings with this Grubhub agreement.
As grocers seek to build ongoing relationships with their customers, driving loyalty in the face of stiff competition, many are turning to subscription models to keep shoppers coming back. Ahold Delhaize subsidiary Giant Food, for one, which operates 164 supermarkets in the Delaware-Maryland-Virginia area, announced last week (June 30) the return of its summer Local Produce Boxes offering six or more items from area farms via subscription or for one-time purchase.
Germany’s Delivery Hero and its Spanish business Glovo were raided by European Union antitrust regulators, the online food ordering companies said Wednesday (July 6). As Reuters reported, the raid came after the European Commission said online food and grocery delivery firms in two European nations were being investigated over concerns that they were in a cartel.
Walmart, the world’s largest grocery retailer, announced Wednesday (July 6) that it is including its InHome Delivery Service, by which it delivers products into consumers’ refrigerators even when they are away from home, as an add-on for Walmart+ members, where previously the two were separate membership programs.