Today In Data: Consumers, Brands And The Power Of Self-Sufficiency
While consumers are always looking for services – and tend to reward customer-obsessed brands – it can be easy to forget that customers also loving helping themselves, and tend to reward those who make it easier for them to be self-sufficient. That can mean easier commerce across channels, as well as more options for moving and controlling funds. Spending patterns can be hard to anticipate in uncertain times – but there is always pressure to give customers their own way. Increasingly, that means letting them do it for themselves.
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