Pan-African payment platform Flutterwave has announced a Google Pay integration that will allow merchants using Flutterwave for business, the San Francisco-based firm’s eCommerce platform, to accept the payment method.
In a Thursday (Sept. 22) press release, Flutterwave stated that Google Pay users in supported countries across the world can now pay businesses on Flutterwave across Africa. To get paid via Google Pay, merchants simply have to opt in from their Flutterwave dashboard.
The new integration is the second additional payment method Flutterwave has launched recently after it announced earlier this month that merchants in Nigeria would be able to accept the country’s Central Bank Digital Currency (CBDC), the eNaira.
Commenting on Google Pay integration, Olugbenga “GB” Agboola, founder and CEO of Flutterwave, said, “The continued and rapid growth of Flutterwave is due to our commitment to building a platform with simplified payments for everyone. The GooglePay payment option will attract more international customers and increase the current success rates for businesses on Flutterwave.”
“Integrating with Google pay will allow users across the globe to participate in the booming e-commerce ecosystem in Africa. It will enable us to further fulfill our promise of creating endless possibilities for all,” he added.
Nigeria’s eCommerce sector has experienced some impressive growth in recent years. As Ola Williams, the Country Manager for Microsoft Nigeria told The Guardian earlier this year, eCommerce is becoming more and more important to the country’s economy, boosted by the gradual transition of informal retailers into the online shopping community.
To aid that transition, the eCommerce technology firm Omnibiz, which recently raised $15 million in a pre-Series A funding round, has set about streamlining Nigerian supply chains by creating a business-to-business (B2B) marketplace that allows merchants to buy goods online for their physical retail operations.
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