Launches App That Lets Consumers Claim Their Personal Data, the company pushing for the 31st human right for individuals to own their data as property, announced on Thursday (Sept. 6) the launch of an Android app aimed at giving consumers the power to claim, control and manage their data.

In a press release,  said its new app, #My31, will give users a title for digital data that is stored on a blockchain. Users can then choose if, how and where their data will be used by companies, and their choices will be recorded on blockchain.

“This is one of those rare times in history where people can use an app to change the world without getting off the sofa,” said Richie Etwaru, founder and CEO of, in the press release. “It is a giant step for every individual on the planet to own our data as our property and have a seat at the table for the first time. While it is clearly a victory for the individual, companies benefit immensely from the option of having access to explicitly consented data. The #My31 app empowers business needs and individual rights to co-exist and thrive.”

According to the company, the human data marketplace is a $150 billion to $200 billion a year market that is growing exponentially. said that the app launch will first focus on healthcare data. “Healthcare data sets are among the largest and most valuable,” noted John Kao, chief evangelist of “Given the personal nature of health data, it makes sense to employ technologies that engender the level of trust and transparency that is in business to provide. This will set the stage for expanding to other forms of human data in the future.”

The new app will be available in the United States with plans to expand into other countries. An iOS version will be coming shortly, the company said in the announcement.