Merchants Find wCharge Mobile Credit Card Processing May Be Make or Break Difference in Profits This Holiday Season

As this holiday shopping season begins, many merchants are counting on increased 2010 sales to make up for the last two years of extremely challenging sales. For many small or mobile businesses, Transaction Wireless™ is providing the ideal solution to help maximize holiday profits and reduce fraud risk with the wCharge Credit Card “Terminal.” Using only their existing mobile device, no extra equipment needed, the wCharge service gives merchants – small and large – peace of mind, increased sales, lowest processing fees, and reduced fraud by enabling secure mobile credit card transactions. Until wCharge, many business owners have been restricted to accept cash, fraud-prone personal checks or use specialized mobile hardware with expensive merchant processing fees and contracts.

Merchants anywhere from the school fundraising bazaar, church holiday fundraiser or a photo booth with Santa can accept VISA, MasterCard, American Express or Discover credit cards, plus PayPal, and issue receipts via their mobile phones. All credit card activity is completely secure via an encrypted network and card numbers are never stored on the mobile phone. Transaction Wireless’ safe and convenient mobile point of sale solution simply extends the functionality of any merchant account, offering savings on processing fees and directly affecting the bottom line – possibly making the “make or break” difference to small and mobile businesses.

wCharge can be used in a variety of businesses including:

Estate Management (Retail/Resale)

Sarah Lynn of Sound Estate Management has been using wCharge service since June 2010. The company, based in Seattle, manages estate sales and specialty property resale including jewelry, furniture and automobiles and processes a very wide range of charge amounts – everything from a household trinket to a grand piano or used Porsche.

“I wish I had found wCharge sooner,” said Lynn. “I found the application at the Blackberry app store. Not only is it convenient, paper free and needs no additional equipment that can jam up or break, but it’s also the most fee-competitive service of this type out there. I use my Blackberry for my business and personal calls, all of my emails and now it’s my mobile, hassle free credit card processing terminal. wCharge is outstanding.”

Pool and Hot Tub Servicing (Contractor/home services)

Adam Schenk, owner of Hollywood Pool Patrol, a hot tub and pool cleaning service in Illinois, has been a wCharge user for 14 months. wCharge cuts down on his paperwork and is a great management tool – allowing him to come home at the end of the day and check account balances and transaction history up to two years on his mobile device – even while relaxing in his own hot tub.

“We really like the convenience and ease of use,” said Schenk. “Customers love that we can process their credit card at their homes and not have to go back to the car or take down their details for processing back at the office. I also like that we don’t need to keep customers’ personal data and it adds a professional touch to our service.”

Aesthetician (Personal services)

With a growing celebrity clientele, skin fitness expert and therapist Julie Lindh of Skin Fitness, New York finds herself traveling around the world – from New York to Stockholm, Spain to South America. With a global cellular service provider and wCharge on her iPhone, she can process transactions no matter where her journeys or clients take her.

“My customers love my personal skin treatment programs – it makes them feel fantastic! They also love that I am able to process their credit cards with my mobile phone and keep their personal information protected,” said Lindh. “They particularly appreciate that I email their receipts straight from my phone, eliminating paper receipts – very mobile, very green and very cool. I have tried 2 or 3 similar services before and I found that wCharge is so easy to use, reliable and affordable for a company like mine.”

wCharge is available on the Verizon Media Store, the AT&T store, iPhone and iPod Touch and Android devices along with a number of versions for nearly any phone – no smartphone required. The downloadable application is free and includes a demo mode so merchants can see how it works before signing up for the service. wCharge service starts at just $5 per month and requires no long-term contracts. Perfect for just about any sized business – from a sole proprietor to a pizza delivery service with 20+ drivers – transactions from multiple phone numbers can be linked to one account.

More information can be found at www.wcharge.com or by emailing info@transactionwireless.com.

About Transaction Wireless

Transaction Wireless (TW) enables retailers and brands to connect and engage with their consumers through the power and reach of virtual, mobile and social gifting, and to become part of their evolving digital world, through any PC or mobile device. Transaction Wireless’ technology platform supports a customizable, scalable suite of patented digital gifting and marketing solutions for today’s online, social and mobile mediums. The Company is headquartered in San Diego, California and counts AMC Entertainment, American Eagle Outfitters, Applebee’s, SpaFinder, Bass Pro Shops and Hallmark Business Connections, as some of its current clients. More information can be found at www.transactionwireless.com.

Nov 23, 2010