The financial crises in Spain’s housing and banking sectors have not hindered the growth of its eCommerce. According to a study conducted by eMarketer, an online digital intelligence and marketing firm, eCommerce is expected to increase from $15.64 billion in 2011 to $18.57 billion in 2012.
Travel and related services were the largest form of eCommerce sales. Apparel and consumer electronics accounted for a much smaller share perhaps because Spanish consumers are in the early stages of adopting eCommerce and prefer to purchase services online rather than goods and or apparel.
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Familiar brands such as Amazon, Ikea and Apple take the top spots among the most popular retail sites, with Amazon coming at number 1. El Cortes Ingles, the department store that is a familiar feature in urban Spain, took the second place.
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