Commerce data analytics startup Freshplum raised $1.4 million in seed money to develop a robust analysis platform for e-commerce companies.
“Selling goods and services online continues to be more art than science,” explained founder Sam Odio in an interview with VentureBeat. “Eighty-two percent of the companies we talk to price their products on a ‘hunch’ because they lack the tools necessary to dive deep into the data.”
New Enterprise Associates led the round, the report says.
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