Catalyst Course: Ready, Aim, Ignite!

The most innovative firms these days seem to all have one underlying characteristic – they either are or are doing business with a catalyst. Catalysts are firms whose success is completely dependent on solving the chicken and egg problems of getting multiple sides on board, adding value and creating profits. Sounds easy, but is one of the hardest business problems ever to solve. Economist and MPD Founder David Evans literally wrote the book on how ignite catalysts and is now offering a weekly course on just how to do it.

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Catalyst Code – How to Ignite a Platform Business and Rule a Platform-centric Ecosystem

Related Content: Invisible Engines Series

This blog series will explain how software platforms are going to transform the payments industry and why you will be touched by this new revolution and perhaps even want to be one of the entrepreneurs or investors who pioneer this new area. Ignition Series

This series describes what an ignition plan is, why every entrepreneur inside and outside of major corporations should have one, and why investors and directors should insist on seeing one.

From Amazon: Catalyst Code, Platform Economics

• From SSRN: Governing Bad Behavior, Catalyst Ignition, Failure to Launch

David S. Evans is an economist, business advisor and Founder of Market Platform Dynamics. He is a recognized global authority on the design and implementation of platform business strategies, a body of work that he pioneered and that was captured in Invisible Engines: How Software Platforms Drive Innovation and Transform Industries, a 2006 American Publishers Association best business book award winner. David has consulted with many of the leading companies in the world and has served as an advisor to their CEOs and Boards of Directors.

A frequent keynote speaker, David is often called upon to lead thought provoking industry discussions and to share his insights on the success and failure of platform businesses worldwide. David is also an advisor to and investor in many emerging ventures.

David’s recent work has focused on help new platform businesses solve the “ignition problem” which involves securing a critical mass of customers to generate sustainable growth through positive-feedback effects.

David has advised and has led major consulting projects for many of the leading companies in the world over the last 25 years. While his work has spanned a number of industries he has particularly deep experience in financial services, internet-based, online advertising, online and traditional media, payment cards, software platforms, and telecommunications industries. Many of the projects he has led have involved advanced quantitative, financial modeling, and survey work.

He has served as a C-Suite advisor to a number of the world’s largest corporations. He has also frequently been asked to address Boards of Directors and senior management teams at large corporations.

In addition to his work for large incumbents David has served as an advisor to more than 20 startups and is a member of the Board of Directors of several, including which is a joint venture between Market Platform Dynamics and Berkshire Hathaway’s Business Wire.

In the last several years, David’s consulting work has focused on advising companies on innovation and ignition strategies for new products and services. Much of his work has focused on advising companies that are part of a platform-based ecosystem.

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