UK Cinemas To Adopt NFC Technology In Ad Campaigns

By  |  August 13, 2012
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Cinema advertising specialist Digital Cinema Media (DCM) has partnered with Primesight, and outdoor media owner to install 100 NFC enabled interactive advertising panels in Cineworld, Odeon and Vue Cinemas in the UK, according to the nfcworld.com. These panels provide an interactive experience to users, and are targeted to deliver more effective advertising in cinemas.

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