20131227-Daily Deals, Email Named Biggest Drivers Of Impulse Spending

With so many new digital tools and channels, it can be difficult for retailers and merchants to find the right blend of solutions to encourage consumer spending. However, a new study takes the guesswork out of such decision-making providing an analysis of 16 top digital spending tools. Why should merchants and retailers continue to invest in desktop websites and email, while relying less on search engines, in 2014?

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