According to a comScore Data Mine, 4.8 million consumers living in the Nordic countries, namely Denmark, Finland, Norway and Sweden, reported to have been on a gambling site in April 2013. This figure represents 29 percent of the region's total Internet users.
The gambling sites listed in the top five all had strong growth figures in the last year. Unibet Sites came in first as the most visited Nordic gambling site in April 2013. The site had 893,000 unique visitors, which was a 179 percent growth compared to the prior year.
Poker Stars follow in second place with 551,000 visitors and a 338 percent unique visitor increase over the last year. Other sites listed in the top five were William Hill, Betsafe.com and Svenskaspel.se.