Amazon Crowned King Of Comparison Shopping

By  |  July 25, 2013
 | 

A new report from engagement management service provider parago has found that consumers are two times more likely to choose Amazon than Google when comparing products online, Mobile Commerce Daily reported on July 25.

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    Rodney Mason, parago’s CEO, suggested that retailers who have been focusing on Google for product discovery may benefit by shifting strategies in light of the findings.

    For more insights and data, read the full report here.


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