EU Consumers Willing To Shop Through Banking Apps

A new reported by Monitise and Future Foundation indicated that European consumers stated they would feel more comfortable shopping online if banks supported such services. Fifty-seven percent of smartphone users in the UK said they would feel better shopping through bank services, while 68 percent of Spanish and 50 percent of German shoppers said the same. These figures also show that consumer confidence in mobile commerce is growing across the continent.

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    Respondents cited brand trust issues, consumer loyalty and online security as reasons for desiring bank involvement.

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