FIs Spend $17B Annually On Marketing Campaigns

By  |  December 4, 2013
 | 

The U.S., the Consumer Financial Protection Bureau (CFPB) revealed in a December 3 blog post that financial institutions spend $17 billion per year on marketing campaigns.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    This equates to roughly $54 dollars per person each year, according to the analysis. The CFPB highlighted the fact that $670 million is spent per year on financial education, or about $2 per person annually.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    To learn more about the CFPB’s findings, read the full blog post here.

    “What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

    Recommended

    Anthropic data retention

    Nvidia and Palantir Restrict Anthropic’s Fable Over Data Retention

    Thatch health benefits

    Thatch Reaches $1B Valuation as Employers Hand Workers Health Benefits Budgets

    OpenAI

    OpenAI Defies Antitrust Concerns to Join Rivals on AI Safety

    Ryanair

    Ryanair’s AI Resolves 80% of Customer Chats Without Humans

    See More In: