Groupon Claims Mobile Now Makes Up 45 Percent Of Transactions

According to new data from major daily deal provider Groupon, 45 percent of its North American transactions now come from mobile users, meaning it now is the primary way customers engage with the platform, reports Mobile Commerce Daily.

Email and search drove fewer leads, accounting for less than 45 percent of the company’s total business during the first quarter of 2013.

“We see a fundamental consumer shift of consumers who are used to being pushed deals everyday that hopefully will start more and more to come to Groupon and pull down deals that they find when they are out and about,” Eric Lefkofsky, interim co-CEO of the Illinois-based company, said during a conference call, according to the source.

Read the full report here.

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