Home Shopping Network (HSN) is aiming to boost its holiday sales with a significant mobile-only deals campaign, Mobile Commerce Daily reported on November 18.
HSN intends to use SMS and push notifications to tap into its 900,000-strong subscriber base. Specific deals include pre-Black Friday specials that will appear in the weeks before the biggest shopping day of the year.
“Unlike many [retailers] that silo by channel, for us, [mobile] is one amazing experience,” Bill Brand, HSN’s chief marketing and business development officer, told Mobile Commerce Daily in an interview.
To learn more about HSN’s mobile sales push, read the full story here.
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