Lyft Acquires Cherry, Plans Seattle Launch

Ride-sharing service Lyft has acquired the operations team behind on-demand car wash startup Cherry.

“Having someone strong in operations was going to be really important,” Lyft co-founder John Zimmer told TechCrunch. “We plan to win in every market that we launch in.”

Lyft has made the acquisition as it looks to expand its service to Seattle beginning April 12.

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