Consumers prefer mobile coupons as their main choice of mobile offer, according to a new report from RadiumOne.
The report found that 42.3 percent of consumers prefer SMS-based coupons over bar code scanning and push notifications, and that 61.9 percent of all consumers redeem coupons, reports Mobile Commerce Daily.
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The report, titled “Improving the Performance of Mobile Coupons,” also showed that 51.5 percent of smartphone users prefer displaying a coupon to a cashier to redeem, while 23.8 prefer scanning-based methods.
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