Starbucks is hoping for a big December 19 in terms of branded prepaid card sales, the company announced in a December 17 press release.
The company is banking on a record-breaking day that will eclipse last year’s sales volume of 2 million Starbucks Cards in the U.S. and Canada. This equaled roughly 1,500 purchases per minute, Starbucks said.
The National Retail Federation estimates that eight in 10 consumers will buy a gift card during the 2013 holiday season.
To learn more about Starbuck’s prepaid sales estimate, read the full press release here.
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